Jelena Djokovic is a Serbian businesswoman, philanthropist, and social media influencer. She is, however, popularly recognized as the spouse of renowned tennis player Novak Djokovic and the mother their two beautiful children; Stefan and Tara.
Jelena is the founder of the digital marketing firm, Jelena Ristic Consulting, and the director of the Novak Djokovic Foundation, a charitable organization that helps underprivileged children. Besides being a businesswoman and philanthropist, the wife of one of the greatest players to ever grace the tennis scene previously worked as a model.
Profile summary of Jelena Djokovic
- Full Name: Jelena Ristic Djokovic
- Date of Birth: June 17, 1986
- Age: 36 years (as of 2022)
- Place of Birth: Belgrade, Serbia
- Ethnicity: Caucasian
- Nationality: Serbian
- Zodiac Sign: Gemini
- Education: International University Of Monaco (2011), Bocconi University (2008)
- Profession: Businesswoman and Humanitarian
- Net Worth: $2 million
- Height: 5 feet 7 inches (170 cm)
- Weight: 55 kg (120 pounds)
- Marital Status: Married
- Jelena Djokovic’s Husband: Novak Djokovic
- Sibling: Marija Ristic
- Children: Stefan Djokovic, Tara Djokovic
- Instagram: jelenadjokovicndf
- Twitter: jelenadjokovic
Jelena Djokovic Has a Bachelor’s Degree in Business Administration
Novak Djokovic’s Wife was birthed into a Serbian family in Belgrade, the capital of Serbia. The union of Miomir Ristic and Vera Ristic welcomed Jalena Ristic on June 17, 1986. Jelena’s parents had earlier welcomed a girl named Marija Ristic in 1984. Jalena grew up alongside her older sister in Belgrade.
Regarding her educational background, Jelena is said to have been an intelligent girl in school with few scholarships to her name. She attended a sports high school in Belgrade where she played tennis and graduated with good grades. After high school, she enrolled in Bocconi University in Milan and graduated with a bachelor’s degree in business administration. She also attended the International University of Monaco where she earned a master’s degree in luxury brand management.
Additionally, Jelena Djokovic is reportedly fluent in 17 different languages, including English and Italian. She loves reading and writing. She takes interest in learning about nutrition, child health care, and other related topics. Jelena is an ardent animal lover.
Jelena and Novak Djokovic are High School Sweethearts
Jelena and her husband courted for eight years before they eventually walked down the aisle in 2014. Jelena met the tennis player while they were both high school students at a tennis academy in Serbia. The pair began dating in 2005, two years after Novak made his professional debut. Over the next couple of years, their relationship became stronger.
While Novak was trying to establish his career, Jelena traveled abroad to study at the Bocconi University in Milan, Italy. The long-distance relationship began to cause a strain on their relationship and they began to face some difficulties. Nonetheless, they decided to stand strong together and overcome the challenge.
Novak surprised Jelena during one of his tours in Monte Carlo. He flew with her in a helicopter to the ‘Couvent des Minimes’ hotel in Provence, France, and popped the question sometime in September 2013. Shortly after their engagement, the couple shared the joyful news that they were pregnant on April 24, 2014.
Jelena Ristic Tied the Knot with Novak Djokovic in 2014
The high school sweethearts exchanged marriage vows on July 10, 2014, in a lavish wedding held at ‘Sveti Stefan,’ a hotel resort in Montenegro, just a few days after Novak won his second Wimbledon title. The church wedding was held at the ‘Church of Saint Stephen,’ which belongs to ‘Praskvica Monastery.’
At the time, Jelena was pregnant with the couple’s first child. Describing how he felt to Hello Magazine, Novak said:
“Seeing her for the first time in her wedding dress, smiling and walking towards me… She looked like an angel, I was trying to be present at that moment and memorize it…”
Jelena also recalled how she felt at that moment and said:
“I was very nervous and everything seemed a blur. I was seeing him through tears and immediately started crying when I saw him…”
The Couple Have Two Children
A few months before their wedding, Jelena and Novak announced that they were expecting a child. Shortly after they officiated their relationship, they welcomed their first child, a son named Stefan Djokovic in October 2014. The new father Novak happily took to his social media page to share the joyful news, he said:
“Stefan, our baby angel was born! I am so proud of my beautiful wife Jelena! Thank you so much for your love and support. We love you all!!!”
The tennis player revealed in an interview with Channel nine that Stefan has shown interest in tennis and that they play regularly.
Almost three years later, the couple welcomed yet another addition to the family. A daughter named Tara Djokovic was born in September 2017. During an interview with Graham Bensinger, Jelena revealed how motherhood changed her. She also confided that she feels two children are enough. Her husband, on the other hand, seems to want more than two children.
The couple refers to their children as little masters. According to Novak, the reason why they call their children little masters is that “there is so much that we can learn from children”
Jelena Djokovic is Novak Djokovic’s Strongest Ally on and off the Court
Novak has got himself a keeper as Jelena has stood by his side, supporting him and cheering him on and off the court. She is often seen in the player’s box, cheering on her husband. One such occasion brought up the controversial question of whether or not Jelena is suffering from hearing impairment? This happened at the 2021 U.S. Open where Jelena was seen cheering on her husband in a Djokovic-inspired t-shirt with the caption “I run with the wolf.”
When Novak was asked about the t-shirt, he answered the question and thanked his wife. However, Jelena who did not hear what went on took to her social media and thanked the hearing impaired screen for helping her. Her reaction generated rumors of a possible hearing difficulty that Jelena may have. The rumor is untrue as Jelena is not suffering from any hearing defect. Perhaps the noise on the court resulted in her inability to fully comprehend what was being said at the time.
In 2019, While Novak was on the court playing against Federer in the Wimbledon Final, Jelena was looking after their daughter. The couple’s son was present in the center court crowd alongside Novak’s parents. Explaining why his wife was not present Novak said:
“My wife and my daughter are here in London, but they’re at home. So I give them a big, big hug.” He further sent out a message to his wife, saying “I love you and I’ll see you soon.”
Jelena Djokovic is the National Director of ‘The Novak Djokovic Foundation
After completing her master’s, Jelena began her career as a human resource coordinator for a European energy provider called Oilinvest Group also known as Tamoil. She worked for the oil company for a short period, between January 2009 to August 2009.
Two years later, in July 2011, she founded Jelena Ristic Consulting and she is currently working as the firm’s director. The Monaco-based firm provides services related to digital marketing and brand development. She is also the founder and executive director of “Original” magazine. The magazine publishes articles on the lives of celebrities across the world.
Besides being a businesswoman, she has previously worked as a model for a brief period. She featured as a swimwear model for the 2013 swimwear collection of ‘Figleaves,’ a UK-based online lingerie retailer.
The gorgeous Serbian woman currently serves as the National Director of ‘The Novak Djokovic Foundation.’ She co-founded the foundation alongside her husband in 2007. The charitable organization is founded to provide education and basic amenities to underprivileged children in Serbia. The foundation also supports children who lost their parents in the war.
Before this, Jelena had previously served as the global CEO of the ‘Novak Djokovic Foundation’ from August 2011 to September 2015. Recognized for her philanthropic work, she received an award in May 2014 presented by Nastavi Tradiciju for her contribution to upgrading the lives of underprivileged children in Serbia.
She was one of the guest speakers at the first ‘Western Balkans Women Conference’ in 2016. She delivered an inspiring speech on the role of women in the peace-building process in the Western Balkans. Additionally, she is an online blogger who writes on a wide range of topics.
What is Jelena Djokovic’s Net Worth?
Jelena has an estimated net worth of $2 million made from her career as a businesswoman. Her husband, on the other hand, has an enormous net worth of $220 million primarily earned from his tennis career. He ranks #46 on the 2021 Forbes list of the world’s highest-paid athletes with $34.5 million. Moreover, he has endorsement deals with big brands like Mercedes-Benz and Seiko.